Experience Matters

About Us


Training with Purpose

As former City police officers working the vital frontlines, we understand the importance of physical fitness and a healthy lifestyle. Having first hand experience working in public service; bridging our understanding from policing and problem solving to now coaching and leading.  

After incorporating our company in 2010, our focus was to create a training facility to share our experiences and knowledge of the physical training we have endured over the years.  No nonsense workouts but effective progressive training. To motivate others to reach their full potential by breaking their own physical and mental barriers.  And most importantly ~ build community!



Receiving his first weight set at age 5 and growing up in competitive sports, Dave has had a passion for fitness his entire life incorporating it into his daily routine for over the past 30 years. As a certified personal trainer prior to his 10 year policing career, being the first graduate at NAIT-PFT (1998-2000), he further trained recruits in the last bit of his service.

Today, Dave is now researching, learning and practising the powerful relationship between exercise and the positive effects it has on mental health, stress and overall wellbeing.  He is an advocate of inspiring others to not only work on improve their physical health but their mental health as well. Outside the gym you will find Dave biking, trail running and playing with his son!



Jenine grew up raising and training giant Alaskan Malamutes and dogsledding; sledding in the mountains is still her passion today! She was heavily active in her martial arts throughout her high school years continuing thereafter achieving her First Dan and second level instructor certificaiton in WTF Taekwondo.  

Jenine took leave from her policing career to pursue her dream as an entrepreneur and family life.  Over 4 years ago she fell into CrossFit, is currently a CrossFit Level 1 Trainer and Creator/Affiliate of Wicked Wolf CrossFit.  As well certified through Alberta Fitness and Leadership Certification Association and currently a student for a Diploma with Canadian School of Natural Nutrition.  Jenine is returning back to law enforcement and will be hosting Workshops at Frontline Fitness for competitors and specialized skills.

Career Opportunity

Looking for an excellent facility to run your Personal Training business?

A position is currently open for an experienced Certified Personal Trainer or Coach.

Find out more